RECRUITMENT SEO: TIPS FOR OPTIMIZING YOUR CAREER SITE

SEO is a topic that has become extremely popular over the last few years in the recruiting space. The idea of optimizing your job advertisements so that qualified job seekers can find them when they search Google, Bing or Yahoo is an enticing one. While I’ve spoken in the past about the limits of your career site SEO in the past, I still think it’s important to put an SEO strategy in place for your career site for one main reason: it isn’t that hard once you have a system in place.

Depending on the recruiting technologies you have in place today, there are some easy ways to optimize your job/career content on your website.  Here are the basics to focus on as you are evaluating the technology you have and looking to optimize your SEO effectively:

Every new job has its own page – One of the key principles of SEO is that content is king.  Therefore, whenever possible you should try and create a new page for any new content or job that you create.  Having a unique web page for each job enables you to optimize the page explicitly for that job and most importantly gives you another new opportunity for that page to rank in the search engines.  (Please note that you shouldn’t just re-post the same job over and over again if you continuously fill the same position.  Google punishes duplicate content so make sure to update and improve your job ads for similar positions.)

Optimize the Page Title for each page – The page title is the single most important on-page SEO you can optimize your web pages.  For those of you that don’t know, the page title is the text at the top of a browser for each web page (for this blog article the page title is “Recruitment SEO: Tips for Optimizing your Career Site”).

The reason that the page title is so important is that it tells the search engines what your web page is all about and therefore you want to carefully decide what keywords you would like to include in the page title. So for your job ads, you will want to include the most relevant information for the job (Discipline, City, State, etc.). 

When looking to create a page title you need to identify the keywords that job seekers are looking for when they are looking for jobs in search engines.  In this instance, you are looking for a SEO jobs in Hyderabad.  I added “Senior” because I wanted to target programmers with more experience.  I also added in the company name because you’ll want to appear at the top of the rankings for when job seekers search “SEO jobs [Your Company Name]”.  Now if you look at the actual rankings for this search, you’ll see the top results will be mostly job boards.  That’s why I encourage you to identify longer tail keywords like “Senior” or more specific job titles to use when building your job specific web pages as you won’t be able to compete with the job boards for more generic job titles and terms.

Also note that the length of your page title also affects the authority that Google gives for each of the keywords.  The two things you need to know are 1) the first keyword in the page titles holds more authority than second, the second more than the third and so on 2) the more text you have the page title, the less authority each keyword carries (so short page titles target keywords more effectively).

Add a Meta Tag Description to each page- A Meta Tag description is a description you can actually set to come up when your webpage is included in search rankings.  Take a look at a search result to our website below:

If you do not declare a Meta Tag Description, search engines will automatically take the first text it sees on the web page and place it under your link.  Most of the times this doesn’t look very pretty so it’s important to set the Meta Tag Description.

Lastly, as you set your description make sure that is under 200 characters long so it fits in the search engine as well as include significant keywords in your description.  So any keywords that are searched that find your content in search engines will be highlighted if they appear in your Meta Tag Description.  Which is valuable as it may catch users eyes as they search through the listings.

On page keywords – Once you decide on the keywords you want to target in the page title and meta tag description, make sure to use relevant keywords in the text as well.  The more keywords that appear in the text that match the page title’s theme the more authority search engines will give you for the terms you use.

Metrics – Collect recruitment metrics for what search keywords job seekers are using to find your job advertisements.  You’ll be surprised by some of the keyword terms that will send qualified candidates to your career site and most importantly you can update your page titles to reflect the type of keywords that work for each future job web page.  As for a tool that can help you track these metrics, Google Analytics is a good tool that can provide you with this information.

SEO Jobs are Trending Now, Choose your Career SEO for better Future.SEO Jobs In Hyderabad