How to Become a SharePoint Architect

Microsoft SharePoint tasks can be categorized as administrators, developers, and architects. A regular person may not immediately understand what a SharePoint "architect" is doing. By definition, an architect designs an infrastructure and in SharePoint, this fact remains true. A SharePoint Architect does not perform any technical role but must have a thorough knowledge of all aspects involved in managing SharePoint. The architect is the one who governs the use of all Microsoft tools and technologies and participates in the planning and deployment of SharePoint.

There are also different types of architects, there is one that deals with infrastructure. He is responsible for selecting the required server types and network infrastructure. A solution architect is one who selects from among all the functionalities of the Microsoft tools, the functionalities and the appropriate solutions for a given task. A corporate architect looks at management tools and finds the right staff needed for a job - who has the right software skills.

Being an architect does not really need a specialization in one area, you need to know everything. You need a wide range of knowledge. You need to become a 'jack of all trades, none master', that kind of thing. The job is to find out everything that is out there and looking for all the options available in the connectivity services you can try. Decision-making skills are necessary and to make an informed decision you must know everything. This work is not about creating or writing codes to solve a problem, it's about using what's already out there. Because of this general knowledge requirement, you do not have to come from a specialized field if you want to become an architect.

Here is a basic list of things a SharePoint architect should possess:

·         Extensive knowledge of SharePoint and its components. This would mean understanding IIS, SQL Server, DNS / WNS, TCP / IP, firewall, IT, hardware, troubleshooting, HTML, email, storage, ADO.NET, etc.

·         Understand all the features of SharePoint, what it can do, what you can achieve through customization, and what are its limitations.

·         Knowledge of all SharePoint licenses required for a specific task or advanced functionality.

·         Good understanding of all solutions such as publishing, community portal, search portal, dashboard portal, Internet and extranet collaboration, process management, document and document management, mobile solutions And Web 2.0 solutions.

·         Knowledge of AD, MOM, WAN, antivirus management, Dev, MIIS and migration.

You also need to be certified if you want a higher salary and better recruitment. The exam is called Microsoft Certified Architect. To be qualified to pass the exam, they will review your portfolio of all the previous SharePoint activities that you have performed. Once you have succeeded, you will have to make a presentation to the board. The Board will be composed of MCAs and SMEs. For the presentation itself, you must discuss a case study and answer the questions and answers. All this happens in a long day to better prepare for it.

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RECRUITMENT SEO: TIPS FOR OPTIMIZING YOUR CAREER SITE

SEO is a topic that has become extremely popular over the last few years in the recruiting space. The idea of optimizing your job advertisements so that qualified job seekers can find them when they search Google, Bing or Yahoo is an enticing one. While I’ve spoken in the past about the limits of your career site SEO in the past, I still think it’s important to put an SEO strategy in place for your career site for one main reason: it isn’t that hard once you have a system in place.

Depending on the recruiting technologies you have in place today, there are some easy ways to optimize your job/career content on your website.  Here are the basics to focus on as you are evaluating the technology you have and looking to optimize your SEO effectively:

Every new job has its own page – One of the key principles of SEO is that content is king.  Therefore, whenever possible you should try and create a new page for any new content or job that you create.  Having a unique web page for each job enables you to optimize the page explicitly for that job and most importantly gives you another new opportunity for that page to rank in the search engines.  (Please note that you shouldn’t just re-post the same job over and over again if you continuously fill the same position.  Google punishes duplicate content so make sure to update and improve your job ads for similar positions.)

Optimize the Page Title for each page – The page title is the single most important on-page SEO you can optimize your web pages.  For those of you that don’t know, the page title is the text at the top of a browser for each web page (for this blog article the page title is “Recruitment SEO: Tips for Optimizing your Career Site”).

The reason that the page title is so important is that it tells the search engines what your web page is all about and therefore you want to carefully decide what keywords you would like to include in the page title. So for your job ads, you will want to include the most relevant information for the job (Discipline, City, State, etc.). 

When looking to create a page title you need to identify the keywords that job seekers are looking for when they are looking for jobs in search engines.  In this instance, you are looking for a SEO jobs in Hyderabad.  I added “Senior” because I wanted to target programmers with more experience.  I also added in the company name because you’ll want to appear at the top of the rankings for when job seekers search “SEO jobs [Your Company Name]”.  Now if you look at the actual rankings for this search, you’ll see the top results will be mostly job boards.  That’s why I encourage you to identify longer tail keywords like “Senior” or more specific job titles to use when building your job specific web pages as you won’t be able to compete with the job boards for more generic job titles and terms.

Also note that the length of your page title also affects the authority that Google gives for each of the keywords.  The two things you need to know are 1) the first keyword in the page titles holds more authority than second, the second more than the third and so on 2) the more text you have the page title, the less authority each keyword carries (so short page titles target keywords more effectively).

Add a Meta Tag Description to each page- A Meta Tag description is a description you can actually set to come up when your webpage is included in search rankings.  Take a look at a search result to our website below:

If you do not declare a Meta Tag Description, search engines will automatically take the first text it sees on the web page and place it under your link.  Most of the times this doesn’t look very pretty so it’s important to set the Meta Tag Description.

Lastly, as you set your description make sure that is under 200 characters long so it fits in the search engine as well as include significant keywords in your description.  So any keywords that are searched that find your content in search engines will be highlighted if they appear in your Meta Tag Description.  Which is valuable as it may catch users eyes as they search through the listings.

On page keywords – Once you decide on the keywords you want to target in the page title and meta tag description, make sure to use relevant keywords in the text as well.  The more keywords that appear in the text that match the page title’s theme the more authority search engines will give you for the terms you use.

Metrics – Collect recruitment metrics for what search keywords job seekers are using to find your job advertisements.  You’ll be surprised by some of the keyword terms that will send qualified candidates to your career site and most importantly you can update your page titles to reflect the type of keywords that work for each future job web page.  As for a tool that can help you track these metrics, Google Analytics is a good tool that can provide you with this information.

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Why make a career in Search Engine Optimization (SEO)?

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Now Search Engine Optimization (SEO) Becomes a Recognized Career in the whole world. With Search Engine Optimization Optimization (SEO) Career Opportunities Available in All Sectors Of activity, then now Search Engine Optimization (SEO) is a choice Preferred career available among young students. This post tells All about the following career opportunities and puts some light On Search Engine Optimization (SEO).

What is Search Engine Optimization (SEO)?

Search Engine Optimization - SEO is the art and science of optimization Of your web pages to be found by search engines like Google, Yahoo And Bing, etc. But why part of the art, science part? The part Science of Search Engine Optimization (SEO) deals with technology and All the engineering and technical aspects of a website such as Code, information architecture and user experience, etc.

While art is all about understanding the business, and The client's behavior and try to persuade him positively by Adding value (in the form of a product, service or solution) And get feedback (as tracks, Search engine optimization (SEO) plays a fundamental role in Increase sales and accelerate business growth Fully online (such as Flipkart.com or Snapdeal.com) or an Offline activity (such as KFC).

Reasons to choose SEO as your career

Strong demand for SEO services With an increasing demand for SEO services, the possibilities Employment in the industry is also increasing. Now, When sites grew in size and make big SEO expert has become the business need. Therefore, you Can expect to find other job opportunities in the sector of Digital marketing.

Many people have made a successful SEO career

There is plenty of living evidence that SEO is a viable business. The list is too long to be quoted here, but some of the names Include Rob of Blackwood Productions, Jill Wahlen of High Rankings, Rand Fishkin from SEO Moz and many others.

Search Engine Optimizers Make Good Money.

SEO is a profession that can be practiced while working for a Company or as a solo practitioner. There are plenty of closets like Dice and Craigslist that publish SEO job ads. It is Interesting to note that pay for SEO employees is equal Or even higher than that of developers, designers, and Specialists in marketing. Salaries in excess of $ 80,000 per year Are no exception for SEO jobs.

As an SEO practitioner alone, you can earn even more money. Almost all freelance sites have sections for SEO services And offer for $ 50 an hour or more are quite common. If you are not Still not sure that you can work on your own, you can Start an SEO job, learn a little and then start your own business.

If you already feel confident that you know a lot about SEO, you Can take this quiz and see how you score. Well, do not be Depressed if you do not pass - here is a great checklist that Will teach you a lot, even if you are already familiar with the SEO.

Only Web-Designing CAN NOT be enough Many companies offer turnkey solutions that include Web design, web development, and SEO optimization. In fact, Many customers expect that when they hire someone to Make their site, the site will be SEO friendly, so if you are good at the time

As a designer and an SEO expert, you will be a professional Truly valuable. On the other hand, many other companies are dealing with SEO Only because they feel that this way they can concentrate Their efforts on their major strength - SEO, so you can Consider this possibility as well.

A logical step if you come from marketing or advertising.

The Web has changed the way businesses do business, so into some extent today's marketers and Advertisers must have at least some SEO knowledge if they Want to succeed. SEO is also a great career for linguists.

Much Learning.

For someone who comes from design, development or web administration, SEO  might look not technical enough and you might think you degrade if you switch to SEO. Do not worry so much - you can learn a lot from SEO, so if you're a talented technician, you're not downgrading, but you're upgrading your skill packs.

SEO is already recognized as a career.

Finally, if you need more proof that SEO is a great career, take a look at the SEO courses available and exams for SEO practitioners. Well, they might not be a CISCO certification, but they help to institutionalize the SEO  profession.

Ugly face of SEO

Depending on the search engines It is true that in any career, there are many things that are out of your control, but for SEO this is the number one rule. Search engines often change their algorithms and what is worse - these changes are not made public, so even the biggest SEO gurus admit they are making a lot of guesswork on how things work. It is very discouraging to make everything perfect, then to learn that due to a change in the algorithm, your sites have dropped by 100 positions. But the worst part is that you have to communicate this to the customers, who are not satisfied with their depreciation.

No fixed rules.

Probably this will change with time, but for now the rule is that there are no rules - or at least not written. You can work very hard, follow everything that looks like a rule and always success does not come. Currently you can not even count on bringing a search engine to court because of the damage they have done to your business because search engines are not obligated to rank the top sites that have Made efforts to get optimized.

Quick changes in rankings.

But even if you somehow manage to reach the top of a particular keyword,  maintaining the position requires constant effort. Well, many other companies are like this, so this is hardly a reason to complain - except when an angry customer starts shouting at you that this week their ratings are sunk and of course this is all your fault.

SEO requires patience.

The professional SEO and customers both need to understand that SEO takes a constant effort and time. It could take months to move forward in the odds, or to build dozens of links. Also, if you stop optimizing for a while, most likely you will encounter a considerable drop in odds. You need a lot of motivation and patience not to give up when things do not go your way.

SEO of black hat.

SEO black hat is probably one of the biggest concerns for the practitioner would be SEO. Fraud and unfair competition are present in any industry and those who are good and ethical are suffering from this but the black hat SEO is still fairly widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.

Why is the SEO industry growing?

1. Increase the use of search engines to search for information about the year's web over the year.

2. Big brand advertisers use SEO actively in India and internationally.

3. Traditional or direct marketing are adopting more and more SEO.

4. Growth in the number of local search requests with mobile web searches.

5. Organic SEO lists on the Google search results page is more trustworthy than the ads.

6. Google is evolving rapidly and is targeting demographics and geo-targeted search results.

Salary and benefits

In Asian countries like India, the average salary for SEO is between Rs 1.8  lakes - Rs 4 lakes per year for freshers. Like any other discipline; The salary depends on various factors such as the number of years of experience, the type of employer, the city, the size of the company, the certifications, etc.

There are thousands of job openings in the digital marketing industry and many job descriptions include experience in search engine optimization. Necessity for beginners and experienced SEO / SEM professionals will be growing until the search engines exist in this world.

Scope of referencing.

The online industry is growing every day and SEO plays a vital role in bringing visitors to the site and all companies spend a huge sum in SEO. This is one of the most popular areas and there are lots of job opportunities in the SEO field. Each site seeks to procure SEO services for itself internally or externally based on its budgets and expertise at hand.

SEO has a very bright future for you if you have great analytical skills, and you are dynamic. You must follow the latest trend in the field, have passion for research and be able to formulate a smart and creative marketing strategy to beat your competitor, and have an edge over all others.

Categories:

Many SEO / SEM companies, especially the largest companies, have employees in these job categories:

 • Analyzes

• Business Management / Development

• Link building

• Event management

• Search Engine Optimization

• Social Media Analyst

• Web Development / Programming

• Web site creation

• Marketing / offline advertising

• Public Relations / Reputation Management

• Paid Search / PPC Management

• Web site creation

• Writing / Blogging.

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